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Take care of your blonde hair with John Frieda Violet Crush! The experts in blonde hair care, John Frieda Violet Crush Purple Toning mask delivers cooler, salon-fresh color. This purple toner and deep conditioning treatment is infused with violet pigments to knock out brassy tones in just 1 minute! As a toner for blonde hair, this hair masque has a weightless feel, but delivers intense hydration to repair damaged hair and improve sheen. As a deep conditioner and brassy hair treatment, this blonde toner uses a proprietary dual toning system to increase dye penetration and neutralize brassy tones. Plus, this purple hair treatment is SLS/SLES Sulfate Free and Paraben Free, and makes your vibrant color last. Use with Violet Crush Shampoo & Conditioner for optimal results. Satisfaction Guaranteed. Limitations may apply.