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Gottex gold label blouse of swimsuit cover up . Semi-sheer material. Gottex is a legendary global luxury swimwear brand. It was founded in Tel Aviv, Israel, in 1956 by a visionary woman named Lea Gottlieb.It completely revolutionized the fashion world by turning simple swimsuits into glamorous runway art. During its peak in the 1980s and 1990s, Gottex was the undisputed favorite swimwear brand for global fashion icons. This included Princess Diana, Elizabeth Taylor, and Sophia Loren. Gottex is a high-end luxury resort wear brand, and their famous, high-fashion 1980s and 1990s printed runway blouses meant to be worn out to dinner.