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With the right moisturizing shampoo you can add back what your hair lacks. Alterna CAVIAR Anti-Aging Replenishing Moisture Shampoo hydrates your hair while combatting damage caused by the environment styling and the aging process. With caviar extract vitamin C and other unique ingredients this shampoo does so much more than just clean your hair. It also protects your color from UV rays to prevent fading dulling and brassiness.