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Deeply moisturizes hair on multiple levels.Prickly pear extract helps hydrate each strand from the inside out. Plush, sumptuous formula, which makes the hair look healthier and more moisturized. Apply to clean, towel-dried hair. Leave in for at least 3 minutes. Rinse thoroughly. The So Pure range won the Dutch Beauty Award 2023-2024 in the "Green hair care" category. Retails: $52