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Tower 28 Beauty was founded in 2019 by Amy Liu with a focus on clean, non-toxic beauty products suitable for sensitive skin. The brand gained popularity for its minimalist approach and effective formulations, becoming a Sephora favorite. This particular set was offered as a Sephora Beauty Insider birthday gift, making it a coveted promotional item among beauty enthusiasts. Sephora birthday gifts are highly collectible and appeal to beauty lovers who value discovering new brands and travel-sized products.