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What It Is:Lip balm doesn't have to be boring! These ten pH-activated tints hit lips with shiny, shade-shifting color and 24 hours of moisture!* This comfy, cushiony balm is infused with a nourishing blend of jojoba seed and sunflower oils, along with shea butter for a softer, smoother and more supple look. Plus, it prevents dryness and protects and strengthens the moisture barrier of lips, all while serving up a personalized, playful pop of glowy color based on the unique chemistry of your pout. Melt it across lips and bounce it across cheeks with your fingertips!What It Does:- Strengthens and protects moisture barrier of lips- 24-hour moisture*- Helps prevent dryness and locks in moisture- pH-activated, shade-shifting color- Comfortable formulaHow To Use It:Apply directly to lips or cheeks. Use your fingertips to blend out the color across cheekbones, temples or the bridge of your nose.*Based on clinical testing with 27 women after using product once.