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THE COLDEST DIFFERENCE It's NOT just an ice pack. COLDEST Ice packs are designed to mold perfectly around your muscles to help you recover, faster and they stay colder longer than the competion. We designed the COLDEST icepacks to stay cold for up to 20+ minutes. No more hard ice packs ever again. They're comfortable, ultra-flexible, and come in 30+ different variations for every type of injury. This is Your Last Ice Pack™.