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OUAI Thick Shampoo is a deeply moisturizing, sulfate-free shampoo for thick, dry hair designed to strengthen strands, fight frizz, and detangle, using ingredients like marshmallow root, shea butter, and avocado oil. It cleanses without stripping, leaving hair smooth and shiny, and has the signature "Mercer Street" scent. The 10 fl. oz. formula is color-safe, cruelty-free, and crafted to be user-friendly and reduce styling time.