The future of shopping is liveWhatnot is the #1 live shopping platform in the UK, Europe, and North America. The biggest live businesses are being built here.

The fastest and most fun way to sell

Live shopping brings back the energy of selling in person—with a global audience.
Your future customers are waitingBuyers spend 77 minutes a day on Whatnot. They're regulars—80% of customers buy something every month.
Sell more, fasterThe average seller on Whatnot sells 10 times more than on similar marketplaces. Together, Whatnot sellers made £6bn in 2025.
The most fun you’ve had sellingEngage with customers in real time conversations, feel the energy of the crowd, build your own community that keeps coming back.

Big businesses are being built on Whatnot

From bags to beauty, cards to comics, and everything in between, there's a buyer for it on Whatnot. 1 in 8 sellers now have Whatnot as their primary source of income.
BeautySammie and Davey, Sammie Serenity@sammieserenity
Being owners of two independent local businesses, Whatnot was something completely new to us. It has allowed us to build a community of amazing customers from all over the country, which we would never have had the opportunity to do if it were not for Whatnot.
Followers106K
Items sold84K
Coins and moneyOliver and Anna, Oliver’s Bullion@olliversbullion
The live format creates genuine connections with customers. We’ve built an incredible community while growing sales far beyond our expectations.
Selling sinceOctober 2024
Items sold72K
Sports cardsAdam, Yorkshire Collector@yorkshirecollector
One of the big benefits of Whatnot is that it is community driven, it's not just sales, there are people that spend all day on Whatnot, every day.
Selling sinceNovember 2022
Items sold109K
Women's fashionMichael and Annabel, Wear Deadstock@weardeadstock
The platform has given us a fantastic space to connect more closely with our customers, share what we love in real time, and bring even more energy to what we do.
Followers110K
Total Whatnot sales£1.4M

Don't take our word for it

Sellers and industry experts agree: Whatnot is transforming shopping
Forbes
Whatnot and Live Shopping: fashion’s product page becomes a person
TIME
TIME100 Most Influential Companies of 2026
Retail Times
As live shopping becomes a core pillar of e-commerce, Whatnot continues to drive this transformation, shaping the future of commerce.
The Sun
I wake at 5.30am to do my Whatnot side hustle BEFORE school drop-off but make £100s – how to cash in on the ‘new Vinted’

Start selling today for free, everything you need is built in

Purpose built for live shopping since day one – that's why 60% of all live shopping spend in North America and Europe happens on Whatnot.

No sign-up fees. No monthly costs.Sign up and create your account for free. Just tell us what you’re selling, and you’re ready to go.
Unlock incentivesGet over £2,000 in rewards during your first month.
Go live from anywhere.Start a show from your phone—at home, in your shop, wherever you are. All the tools you need are built in.
Sell, ship, get paidIntegrated shipping and payments means when you sell you just need to print your shipping labels, pack your orders, drop off your packages, and get paid as soon as your buyer receives them.
Only pay commission after you’ve sold an itemCommission is ≤8% (varies by category/country) + payment processing fees (2.42% on total order value + £0.25 transaction fee + VAT).

Over half a million people join Whatnot every week across 250+ categories.They tell us what they’re interested in, and we match them to your show based on your inventory and shows.
Whatnot buyers don't come here to passively scroll, they come here to shop.From your first show, you’ll be put in front of an audience that's already waiting.

Whatnot was built for live shopping from day one.Every selling format is designed to make shows fast, fun, and engaging.
However you want to sell, there's a format for it.Run a live auction, set a fixed price, drop a flash sale, or list items in your storefront. However you want to sell, there's a format for it. You choose how you sell. Whatnot handles the rest.

Seller analyticsTrack buyer activity, stream performance, earnings, and customer retention, all from your seller hub.
Shopify integrationWhatnot integrates with Shopify, letting brands sell live while keeping inventory, fulfilment, and operations in one place.
Promote toolsGrow your business by increasing your visibility to buyers across the Whatnot app with built-in promote tools.
Rewards clubBuild loyalty with your most dedicated buyers. Rewards Club lets you create a fully customisable loyalty programme. Set your own achievement requirements and rewards across Bronze, Silver, Gold, Platinum, and Diamond tiers. Buyers unlock rewards like vouchers, exclusive shows, and membership badges by watching shows and making purchases.
And more in your Seller HubSchedule shows, manage customer support, monitor your account’s health, and everything else you need to run and grow your live selling business.
Get started today!You're one step away from joining one of the fastest growing selling platforms in history.
Brands, we want to work with you.If your company earns £50,000+ per month, we've got custom solutions for you.