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Every organization faces obstacles that slow progress—but not all friction is bad. In The Friction Project, leadership experts Robert I. Sutton and Huggy Rao reveal how great leaders recognize the difference between productive friction that improves decisions and unnecessary friction that drains time, energy, and morale. Drawing on decades of research, real-world case studies, and practical examples, they offer actionable strategies for simplifying processes, empowering teams, and creating workplaces where people can thrive. An insightful hardcover for business leaders, managers, entrepreneurs, and anyone looking to build a more effective organization. ISBN: 9781250284416.