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1913 "Flowers to Flour" pinback button is a highly collectible vintage advertising piece issued by the Washburn-Crosby Company (the predecessor to General Mills) based in Minneapolis, Minnesota. The pin was created for a major civic celebration in Minneapolisoften associated with the annual Minneapolis Civic Celebration or Millers' Gatherings of that era. "Flowers to Flour" was a clever, phonetic play on words celebrating Minneapolis's dual identity. Honored its global dominance as the "Flour Milling Capital of the World," driven by massive operations at St. Anthony Falls like Washburn-Crosby's Gold Medal Flour.