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To care for a Hoya obovata, provide bright, indirect light and use a well-draining potting mix, allowing the soil to dry completely between waterings to prevent root rot. Increase watering during the growing season (spring/summer) and decrease it in the fall/winter, fertilizing monthly during active growth. Ensure good air circulation, and consider the plant's needs for average humidity or supplemental moisture, as it tolerates drier conditions but benefits from higher humidity.