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Decades before the “clean beauty” movement, Emilie was inspired to take her cues from nature. As a young girl, Emilie suffered from debilitating migraines, sometimes so bad they would visually impair her sight. When medical experts were unable to provide relief, Emilie rolled up her sleeves, deciding to take her remedy into her own hands. Digging into extensive research, she became awakened to the idea that her personal care products were most likely the culprits behind her migraine activation. Of the hundreds of alarming findings from her research, one disingenuous and dangerous “ingredient” stood out among the rest: synthetic fragrance, otherwise known as toxic, petroleum-based compounded chemicals that are permitted to be used in 95% of beauty products. It was then that Emilie made it her life mission to make natural and safe products accessible to people looking to feel the very best they can in their own skin. Emilie channeled her passion for wellness and aromatherapy into LATHER, and opened the brand’s first store in Pasadena, CA in 1999.