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Welcome to the incredible world of Transformers robots. It is a world of high technology, ancient history, and a battle that has spanned the entire galaxy and millions of years. Optimus Prime, leader of the heroic Autobots, battles the tyrant Megatron and his evil Deceptions for the fate of freedom across the universe. There’s a Transformers figure for every kid or collector. From big converting action figures to miniature battling robots to figures that change between modes in 1 step, you can team up with Transformers toys to create your own incredible adventures. Whether you’re defending Earth with the Autobots, or conquering space with the Deceptions, the action is up to you. Transformers is a world famous entertainment brand with 30 years of history, blockbuster movies, hit television shows and countless novels and comic books.