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Lucy Jo Ellis, from a small town in Minnesota, moved to New York with the dream of becoming a famous designer, but so far, working in a dress shop cutting out patterns, she hasn’t gotten very far. Wyatt Hayes is a Harvard-educated anthropologist from money, very old money, who just dumped his socialite girlfriend. Suddenly inspired while waiting for a taxi, he bets his friend that he can turn a girl, any girl, into a bona fide New York socialite, no matter how corn-fed she is.