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One of the most distinctive voices in pop music Cher makes her Reprise debut with an ambitious album that finds her embracing new musical directions with remarkable success. Encompassing everything from soulful rhythmic pop/rock to classical guitar It s A Man s World marks the artistic rebirth of a legendary performer. One By One is the album s first single/video; already a club hit the song will be promoted aggressively at a wide range of radio formats.