Product Details

What It Is:A purple toning, blonde-enhancing shampoo that instantly neutralizes brass. The moisture-rich formula boosts vibrancy, softness and shine.What It Does:This blonde-enhancing shampoo instantly neutralizes brass, softens strands, moisturizes and adds shine. It treats blonde and highlighted hair to the ultimate balance between color-toning pigments and essential moisture for 7x reduced brassiness and a brighter, more vibrant look. It is boosted with violet pigment, purple rice and moisture-rich squalane to restore essential moisture, brilliance and shine.Key Ingredients:- Purple rice helps soften and strengthen hair.- Squalane is an ultra-emollient conditioning agent that replenishes moisture balance.How To Use It:Apply to wet hair, lather, then rinse.