Product Details

Soft Serve is a dreamy, understated shade that blends sweetness with effortless polish. Inspired by creamy, pastel tones, this color delivers a soft-focus finish that feels light, fresh, and perfectly wearable for everyday glam. It’s the kind of lip that enhances your look without overpowering it—smooth, subtle, and beautifully balanced. From Jeffree Star Cosmetics, the Velour Liquid Lipstick formula glides on with silky precision, providing rich, even coverage in a single swipe. It dries down to a lightweight matte finish that feels comfortable on the lips while offering long-lasting wear that resists smudging and fading. Soft Serve is all about effortless beauty—soft color, smooth texture, and a clean matte finish that keeps things chic without trying too hard.