Product Details

The image features a vintage denim jacket from the brand Silver Unicorn, a label popular for children's and juniors' apparel during the 1980s and early 1990s. About the Brand: Silver UnicornEra and Market: Silver Unicorn was a fashion brand sold through major retailers like Sears during the 1980s and early 90s. While it produced a variety of clothing including jeans and knitwear, it is particularly known for its denim pieces. Target Audience: The brand primarily targeted girls and juniors. Vintage listings for these jackets often note that sizing may run small compared to modern adult sizes due to this junior/youth focus. Design Characteristics: Many Silver Unicorn denim jackets from this era feature western-style details, such as snap closures, pleated shoulders, or "puff" sleeves. Some versions also included embroidered patches or printed characters, like Mickey Mouse, on the back.