Product Details

💫 Title: You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling ✍️ Author: David H. Sandler 🎭 Genre: Business / Sales / Professional Development / Marketing / Leadership / Self-Help 🌶️ Spice Level: 🌶️ (None. Pure nonfiction focused on sales strategy, communication, and business development.) 📝 The Vibe Sales mastery 💼 • No-pressure persuasion 🚫 • Practical systems 📊 • Business confidence 📈 • Communication strategy 🗣️ • Real-world selling tactics 🧠 • “Stop pitching, start solving” energy A straightforward, system-based guide to effective selling that challenges traditional high-pressure sales tactics and instead emphasizes trust, structure, and buyer-focused communication. 📚 Summary In this updated second edition of You Can’t Teach a Kid to Ride a Bike at a Seminar, David H. Sandler presents his well-known 7-step selling system designed to help sales professionals build trust, qualify prospects, and close deals more effectively. The book breaks down the sales process into structured, repeatable steps that focus on uncovering customer needs rather than pushing products. Sandler emphasizes the importance of building mutual respect between buyer and seller, using honest communication, and avoiding common sales pitfalls such as chasing unqualified leads or overselling. With practical examples and real-world applications, the book serves as both a training manual and a mindset shift for professionals seeking sustainable sales success. 📚 Reader Notes Standalone business and sales training book Introduces the Sandler Selling System Themes: communication, persuasion, business development, and negotiation Focuses on consultative, trust-based selling techniques Includes structured frameworks and actionable strategies Widely used in corporate sales training programs Suitable for beginners and experienced sales professionals Practical and process-driven rather than theory-heavy 📦 Bookseller Note May have a black or red overstock mark on the edges or cover from previous retail inventory.