Product Details

This is a Pepsi-Cola branded newsletter titled "EXPRESS," the official newsletter of the Pepsi-Cola Collectors Club, dated Jan.-Feb. 2004, Volume 20, Number 6. The main headline announces Pepsi's new advertising slogan for that year: "Pepsi. It's The Cola," replacing the previous "Joy of Pepsi" slogan used since 2001. This issue shares details about Pepsi Fest 2004, upcoming cultural events like the Super Bowl and Grammys, and insights into Pepsi memorabilia and collector culture. The newsletter includes a black-and-white reproduction of a vintage Pepsi-Cola ad showing the iconic bottle and 5¢ price with the tagline "ENJOY PEPSI-COLA HITS THE SPOT." The back pages contain additional collector news, including a list of past Pepsi slogans dating back to 1932, a photo of a painted wall advertisement in Chicago, Illinois, and information about Pepsi memorabilia and club membership. The corporate address is listed as Pepsi-Cola Collectors Club, P.O. Box 817, Claremont, CA 91711.