Product Details

This is a Pepsi-branded newsletter titled "EXPRESS," the official publication of the Pepsi-Cola Collectors Club, dated March-April 2006, Volume 23, Number 1. The front page highlights the "Pepsi Fest 20th Anniversary," celebrating two decades of Pepsi Fest events. The newsletter features articles about Pepsi memorabilia, historical promotions including a 1941 Pepsi Softball Trophy, and the Pepsi Fest 2006 schedule held at the Indianapolis Marriott. The design is classic newsletter style with black text on white paper and includes black-and-white photos such as Pepsi Fest 1991 and vintage Pepsi-Cola trucks circa 1939. The newsletter prominently displays the vintage Pepsi-Cola bottle cap logo in red, white, and blue. The publication serves as a collectible piece of Pepsi ephemera, focusing on the heritage and fan community of Pepsi-Cola collectors. It also references the company's marketing approach and Diet Pepsi's status as the official drink of the National Football League.