Product Details

Step back into the glamorous nightlife of mid-century New York with this vibrant vintage matchbook cover from the legendary French Casino. Located at Seventh Avenue and 50th Street, this iconic venue was a beacon of entertainment, offering "DANCING with 3 ORCHESTRAS" for an unforgettable experience. The front features a captivating illustration of a showgirl, elegantly poised amidst a backdrop of stars, embodying the allure and excitement that defined the French Casino's spectacular revues and performances. This collectible piece of advertising ephemera showcases the distinctive design and typography of its era, including the classic "COLUMBUS 5-7070" phone exchange, a hallmark of mid-20th century New York City. Produced by the Lion Match Co. of New York, it represents a tangible link to a bygone era of dazzling entertainment and metropolitan sophistication. A rare glimpse into the city's rich cultural history, this item is a must-have for collectors of vintage advertising, New York City memorabilia, and matchbook artistry.