Product Details

Vintage Maltex Cereal promotional ruler featuring colorful mid-century illustrations of children at breakfast. This collectible paper ephemera piece serves as both a functional 6-inch measuring tool and a piece of historical kitchen advertising. Imprinted text reads "No second calls for a 100% BREAKFAST" with listed breakfast items: FRUIT, HOT WHOLE GRAIN CEREAL, TOAST with BUTTER or Fortified MARGARINE, MILK. Specifications • Brand: Maltex Cereal • Material: Cardstock/Paper • Features: Integrated 6-inch ruler scale, illustrated graphics • Condition: VG- • Origin: Made in USA • Era: Mid-Century Item will be shipped in secure packaging with fast turnaround. Keywords: ephemera, kitchenalia, mid-century modern, breakfast food, paper collectibles, retro graphics, childhood nostalgia, americana, cereal premium, advertising art Check out all of our similar items!