Product Details

Patterns of Publicity Copy by Stewart Harral is a rare first edition published in 1950 by the University of Oklahoma Press. This vintage hardcover textbook provides a comprehensive look into the mid-century world of public relations, marketing, and copywriting. The blue cloth-bound volume features insights into creating effective publicity materials, office management for publicists, and story-telling techniques for media. A valuable resource for collectors of advertising history or students of classic journalism and communications. Keywords: Vintage Book, First Edition, 1950s, Public Relations, Marketing History, Journalism, Copywriting, University of Oklahoma Press, Mid Century, Academic, Communications, Media Studies, Advertising, Blue Hardcover, Rare Find Main image is digitally enhanced for presentation. Please refer to the remaining photos for the exact garment and condition.