Product Details

What it is: A gentle clarifying shampoo that deeply cleanses hair, removing product and pollution buildup, excess oil, and heavy metals deposited from hard water. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and Thick Hair Concerns: - Shine - Color-Safe - Scalp Buildup Key Benefits: -Improves color vibrancy - Helps treatments work more effectively - Reveals soft, shiny, manageable hair Highlighted Ingredients: - Magnetic Polymer: Acts like a magnet by attracting product buildup and removing it from hair. - Naturally Derived Chelating Agent: Removes heavy metal buildup caused by hard water. - Activated Charcoal: Detoxifies hair by absorbing odors and impurities. Unlike other clarifying shampoos, Living Proof’s is a non-stripping formula that doesn’t overcompensate with conditioning agents. This cream to lather formula offers a weekly reset, removing buildup to keep hair cleaner for longer* and reveals your hair’s natural brilliance.