Product Details

Discover a fascinating piece of mid-century Americana with this vintage matchbook cover, prominently featuring advertising for Coors Golden Beer. This rare collectible showcases the iconic "Double Aged America's Best" slogan alongside details for the Jack Harris Tavern, a local establishment located on South Central Avenue in Phoenix, Arizona, with a phone number 3-3632. The design captures the nostalgic charm of post-war advertising, making it a unique artifact for collectors of breweriana and historical ephemera. This particular matchbook cover is a product of The Diamond Match Co. N.Y.C., a well-known manufacturer of the era. The reverse side features a black and white image of a gentleman, believed to be Jack Harris or related to the tavern, adding a personal touch to this historical item. A clear date stamp of "JUN 3 1946" firmly places this piece in the immediate post-World War II period, offering a glimpse into the local businesses and popular brands of the time. This item is perfect for enthusiasts of Arizona history, vintage beer advertising, and unique tavern memorabilia.