Product Details

Vintage World War II era matchbook cover features striking patriotic graphics and classic pin-up artistry by Gil Elvgren. The front showcases a charming blonde pin-up girl playfully posing with a saddle under the phrase "TOOTS and SADDLES," accompanied by a "BUY WAR BONDS" call to action. This collectible piece advertises the "AMERICAN STORE" at 1001 N. THIRD ST. in Harrisburg, Pennsylvania, providing a unique look at wartime local commerce. The reverse side reinforces the theme with the slogan "Every BOND you BUY Puts a PLANE in the SKY" and stylized airplane illustrations. Produced by Superior Match Co. of Chicago, this cardboard ephemera is a significant artifact of 1940s homefront history and advertising design.