Product Details

This is a rare vintage matchbook cover featuring the iconic red Pegasus logo of Mobilgas and Socony-Vacuum. The cover advertises Lange's Mobil Service, which was located at the corner of 16th and House Ave in Cheyenne, Wyoming. The striking pink background is accented with silver metallic lettering and detailing, a classic mid-century design choice that makes the graphics pop. Produced by the Monarch Match Co. of San Jose, California, this ephemera piece serves as a fantastic slice of Americana and gas station history. The front displays the 'Smiling Service' slogan alongside the famous winged horse, while the back provides local contact information including the historical four-digit telephone number '7936'. This is a must-have for collectors of petroliana, Wyoming local history, or vintage advertising graphics.