Product Details

Swatch Blue Choco GM415 watch featuring a blue sunburst dial and a clear plastic case.It has a dark brown leather strap with white stitching.The watch features a date display at the 3 o'clock position.It operates on a Swiss quartz movement and is water-resistant up to 30 meters. The Swatch Group is the largest watch manufacturer in the world, managing a massive umbrella of individual watch brands that span from budget fashion to ultra-luxury horology In 1983, a visionary strategic consultant named Nicolas G. Hayek stepped in. He orchestrated a massive merger between Switzerland's two largest troubled watchmaking conglomerates (ASUAG and SSIH), forming the corporate foundation that eventually became known as the Swatch Group.