Product Details

November 17, 1998. Daimler-Benz and Chrysler became DaimlerChrysler, and employees were handed something to mark the moment. Not a pen. Not a coffee mug. A Swatch. This authentic 1998 DaimlerChrysler promotional Swatch was created to commemorate the historic merger, with its transparent construction symbolizing the new company’s promise of transparency. Nearly three decades later, the corporate marriage is history. The watch survived. The completely exposed Swiss quartz movement puts the machinery on display, from gears and circuitry to that gorgeous copper coil. Black hands slash across a crisp white chapter ring while the transparent case lets you see straight through the watch. Best of all, it retains its original transparent strap emblazoned with massive blue DAIMLER CHRYSLER lettering. © SWATCH AG 1998 dial marking Swiss quartz movement Approximately 33mm case Transparent skeleton construction Original DaimlerChrysler promotional strap Black hands Visible movement and cop