Product Details

"Branding: A Very Short Introduction" by Robert Jones, published by Oxford University Press in 2017, offers a comprehensive overview of branding in the business and economics world. As a part of the Very Short Introductions series, this trade paperback book covers topics such as consumer guides, marketing, and general knowledge. With 144 pages, it provides valuable insights for those interested in the complexities of branding and its impact on modern businesses. Written in English, this book is a valuable resource for reference and educational purposes.