Product Details

What it IsAn extreme long-wear, crease-resistant concealer with the same hydrating, lightweight full coverage as kvd beauty's iconic good apple foundation. What else you need to knowGet skin like a juicy apple: smooth on the outside, hydrated on the inside. Ultra-concentrated interlace pigments seamlessly stretch over skin for undetectable full coverage—blemishes and dark circles don't stand a chance. The applicator mimics your fingertip for precision and a soft-touch feel.Research results (optional)In a consumer study on 33 volunteers:97% of users agree this product delivers buildable and comfortable full coverage.97% of users agree this product has a natural, skin-like finish.97% of users agree this product is not cakey and feels amazing on the skin.How to UseFind your shadeChoose your shade based on the coverage you want:- Hide blemishes: Use the shade that's closest to your skin tone.- Wake up + highlight: Choose a shade that's 1-2 shades lighter than your skin tone.- Cancel purple