Product Details

Vintage 1960s magazine advertisement features Gulf Oil Corporation promoting their convenient Tourgide map service. The primary graphic depicts a driver's perspective from inside a car, hands on the steering wheel, facing a "ROAD CLOSED" sign on a desolate country road, emphasizing the frustration of unexpected detours. The iconic Gulf orange disc logo is prominently displayed alongside the tagline: "The little squiggle on our Gulf map would have helped him avoid this." This piece of print ephemera captures the essence of 1960s road trips and mid-century American travel culture, showcasing the Gulf brand's commitment to customer service and map-making in a pre-GPS era. It is an excellent example of vintage automotive and travel advertising from 1966.