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"Hurts to Be in Love" is a 1985 synth-pop and adult contemporary song by Canadian singer-songwriter Gino Vannelli from his eighth studio album, Black Cars. Song Overview Release Year: 1985Album: Black Cars Writers and Producers: Written by Gino Vannelli, and produced by Gino, Joe, and Ross Vannelli. Chart Success: Peaked at #57 on the U.S. Billboard Hot 100, #6 on the U.S. Adult Contemporary chart, and reached the Top 40 in Canada. Lyrics and Theme The song explores the emotional ache of unrequited or mismatched desire. The lyrics describe the frustration of wanting a partner who seemingly does not reciprocate the same level of intensity ("when you only want me half as much")."RARE PROMOTIONAL RADIOSTATION ALBUM".