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The association between Coca-Cola and Santa Claus is one of the most successful commercial art campaigns in advertising history, largely shaped by the illustrator Haddon Sundblom beginning in 1931. Sundblom painted warm, humanized, and jolly depictions of Santa enjoying a bottle of Coca-Cola, which quickly became ingrained in modern holiday traditions. These iconic illustrations were subsequently licensed for an array of holiday merchandise, including promotional jigsaw puzzles, trays, and calendars distributed during the mid-to-late 20th century. Jigsaw puzzles featuring vintage advertising art have long been cherished by collectors of Coca-Cola memorabilia and vintage paper ephemera alike. Often produced as holiday giveaways or seasonal retail items, these puzzles captured the nostalgic artwork of earlier decades for families to assemble during the winter holidays. Surviving examples that retain their original imagery and structural integrity offer a tangible link to MCM culture.