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Brand New Retail $42 Introducing the new stand-out favorite of your skincare routine. With the soothing properties of oat milk, the collagen-boosting benefits of retinol, and the deep hydration of hyaluronic acid, this all-day moisturizer is sure to become your holy grail. The Theory is their flagship formula — an all day moisturizer formulated with retinol, hyaluronic acid and vegan oat milk. Engineered to the perfect weight, The Theory is the perfect moisturizer for all seasons, keeping your skin deeply nourished, while helping to control the appearance of fine lines and wrinkles. Our oat milk formula is a London fog latte for the soul, and will quickly become the matriarch staple in your skin care regimen. A luxurious glass pump bottle keeps our rich formula cold and at the ready.