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2-IN-1 FORMULA - Say hello to volumized conditioned lashes instantly Hello Lashes is a volumizing eye-opening mascara lash care serum with biotin argan oil jojoba oil EASY TO REMOVE - This ophthalmologist-tested mascara allows for gentle mess-free removal which helps minimize lash loss When you re ready to take it off simply use warm water LASH-WRAPPING BRUSH - Featuring a 360 Lash-Wrapping Brush our innovative tubing mascara delivers smudge-proof lift definition and eye-opening volume in just one stroke HOW TO APPLY - Starting at the base of your lashes sweep up and through to the tips Then apply vertical strokes using the brush s ball tip on the inner and outer corners to easily define smaller lashes IT REALLY WORKS - With clinical insights from plastic surgeons plus ingredient and skincare expertise from dermatologists IT Cosmetics creates problem-solving products that give you real results Mascara Beauty.