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Primer + Niacinamide gives you a glowing, even complexion while gripping your makeup. This gel-based face primer has the power to prep and prime your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The formula goes on clear, making it the ideal makeup application base for all skin tones.Great for: Oily, Normal, Dry, and Combination Skin Types All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.