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This is the Gucci Rouge à Lèvres Liquide Mat Lipstick in the brand's iconic signature shade, 25 Goldie Red*.It features a transformative cream-to-powder formula that dries down to a transfer-proof, weightless matte finish. The shade itself is an emblematic warm red chosen specifically by the Creative Director as a nod to classic Hollywood glamour. This is a current item on the Gucci website for $50 and is out of stock online. New, in box never used