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Corporate holiday memorabilia became a significant category of collectibles in the late twentieth century as major soft drink brands expanded their marketing into seasonal merchandise. Pepsi-Cola, alongside its chief rivals, frequently licensed its classic logo and imagery for decorative items distributed during the winter holidays. These ornaments appealed to dedicated soda-pop collectors and nostalgia enthusiasts who decorated trees with branded novelties. Resin figurine ornaments of this style were typically manufactured in large quantities in overseas factories during the 1990s and early 2000s. They combined traditional holiday figures like Santa Claus with iconic product packaging to create whimsical promotional pieces. Over time, these commercially produced items transitioned from retail seasonal novelties into secondary market collectibles traded among brand enthusiasts.