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Make more selling what you love.

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Show and sell. Go live on Whatnot.

What is Whatnot?

Whatnot is a shopping experience like no other, where anyone can sell what they love.
Your audience awaits
Reach millions of enthusiastic buyers on Whatnot. Our buyers are as excited to shop your products as you are to sell them.
You belong here
Whether you're a newbie or a pro, young or old, tech-savvy or just getting started, there's a place for you on Whatnot. The average Whatnot seller earns $25K a year!
Sell your way
On Whatnot, you can sell your products in real-time through a live show, or list products in your Whatnot store and let buyers shop at their own pace. Or try both. It's up to you!
Whatnot sellers

Discover why sellers are choosing Whatnot

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Make more selling your way
It's exciting to sell live on Whatnot, where customers make 10x more transactions compared to other peer-to-peer marketplaces*. Plus, enjoy the flexibility of selling products from your Whatnot store when you're not live.
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Reach a huge audience of enthusiasts
Connect with millions of buyers on Whatnot, the largest live shopping app in North America and Europe. And our buyers aren't just browsing - they're genuinely passionate about unique finds from sellers like you.
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We make it easy
Our integrated tools and support handle payments, shipping, and everything else, so you can focus on selling what you love.
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Sell with joy
The excitement of live selling and shopping on Whatnot is just plain fun. Share your passion with like-minded shoppers and build loyal fans.
* Source: Bloomberg Second Measure; March 31, 2023 — March 31, 2024

Hear from real sellers

“Last August, prior to live selling, I made $600 in sales on static platforms. This August, I will hit $125k in sales.”
hobbyboxny
Caitie, Women’s Fashion Seller
@CaitieCo

How it works

1. Sign up

Whether you’re a seasoned seller or just getting started, you’re welcome to become a seller. Once you sign up, you’ll join our amazing seller community and can start building your business!
Whatnot sellers

2. Sell your products

When it comes to selling on Whatnot, you've got options:

Sell in a live show
  • Host a show and chat with your audience in real-time.
  • Auction off items, sell items at fixed prices with our Buy-It-Now feature, or run giveaways.
  • Camera-shy? No problem - many of our sellers feature their products front-and-center rather than showing their faces.
  • Show off your products and geek out with buyers who are excited to hear from you.

Sell from your Whatnot store 24/7
  • List products in your Whatnot store and let buyers shop your products at their own pace on both auction and Buy-It-Now items.
  • Keep making sales even when you're not hosting a show.
Whatnot sellers

3. Ship and get paid

Grab your pre-paid Whatnot shipping labels through the Seller Hub and slap them on a box! 48-72 hours after the order is delivered, you can cash out via direct deposit.
Whatnot sellers

Frequently Asked Questions

How do I get paid?
You’ll receive payment 48 - 72 hours after the package is delivered to the buyer. This will initially appear as Whatnot credit in your account which you can then cash out directly to your bank account.
How does shipping work?
We partner with services like USPS and Canada Post to ensure your order is delivered safely and securely. After you complete your sale, we’ll create a prepaid label so you can ship your item hassle-free.
What are the fees?
Seller fees are as follows:
  • 8% commission on the sold price of an item when it sells
  • 2.9% + 30 cents payment processing fee for the entire transaction
  • Payment processing applies to the subtotal, tax, and shipping price paid by a buyer for a given order
  • The payment processing fee is not currently applied to any international shipping/taxes.
When can I schedule a show?
You can schedule your show anytime you want! Regardless of which day you decide to stream, Whatnot viewership tends to be consistent throughout the week.

You can also list items for always-on selling in your Whatnot store to keep your business growing even when you’re not live.
What can I sell?
The true question is what can’t you sell on Whatnot! We currently have 50+ categories to sell in - electronics, fashion, collectibles, beauty, live plants, and more.
Is it safe?
Yes! Whatnot has best-in-class support and tools to help you and your buyers have a smooth shopping experience. Our priority has always been to build a community with a strong foundation of trust, reliability, and safety.

Get started today!