Product Details

Discover a piece of mid-century Americana with this unique vintage matchbook cover from Ricks Transfer and Storage Co. in Austin, Texas. This collectible features a classic pin-up style illustration of a woman in a hat, playfully titled "THE HIGH-WAY," capturing the iconic aesthetic of the era. The vibrant colors and detailed artwork on this matchcover make it a charming representation of 1940s-1950s advertising art. Beyond the captivating pin-up, this matchbook cover serves as a historical artifact, advertising local and long-distance moving services with a distinctive phone number format (Dial 2-5913). Produced by Superior Match Co. of Chicago, U.S.A., it showcases the commercial artistry prevalent in everyday items. Perfect for collectors of vintage advertising, matchbook ephemera, Texana, or pin-up art, this item offers a nostalgic glimpse into a bygone era of American business and culture.