Product Details

This vintage Sheaffer magazine advertisement from 1965 showcases the brand's new stainless steel ballpoint pens. The ad features prominent graphics illustrating the superior performance of Sheaffer pens compared to competitors, with a visual comparison of 57,600 circles drawn by different ballpoints. One set of circles appears faded and skipping, representing a competitor, while the other set is uniform, representing the Sheaffer pen. A detailed image of a sleek red Sheaffer ballpoint pen is centered at the bottom of the ad, embodying classic Mid-Century Modern commercial art. The advertisement emphasizes the pen's smooth writing capabilities with the tagline, "Sheaffer's new stainless steel ballpoints go around in the best circles," and also states, "No wonder people get attached to their Sheaffer ballpoints." The Sheaffer logo, a stylized 'S' or checkmark, is prominently displayed, along with the brand's assurance, "your assurance of the best." This piece of print advertising is a nostalgic look back at 1960s marketing for writing instruments.