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Follow us on Insta- @thefabfe and tiktok-Felicia Herron-RussellHi! We’re Rick & Felicia Russell, the founders of Vice Apparel.Fashion has been a huge part of our lives for decades. Felicia has spent the last 20 years designing, manufacturing, and building apparel brands. She previously owned one of the largest boutiques in the United States, shipping her designs to customers around the world. Through hard work, innovation, and a passion for fashion, she grew her previous brand to more than $60 million in annual sales.At 40, she planned to retire—but retirement didn’t last long. Designing clothing is what she loves, and it’s what she does best.Rick spent nearly 30 years in Corporate America before making the leap to join Felicia full-time. Six months ago, he left the corporate world behind to help build Vice Apparel and pursue their shared dream of creating a globally recognized fashion brand.Every piece of Vice Apparel is 100% designed and manufactured by us. We are passionate about creating unique, high-quality styles that stand out from the crowd. Our vision is to see Vice Apparel featured in resorts, cruise lines, and boutiques around the world—and we’re just getting started.We also offer wholesale opportunities. If you’re interested in carrying Vice Apparel in your boutique or retail location, send us a message!Beyond business, we’re proud parents of six amazing children ranging in age from 12 to 26, and we’re blessed with two wonderful grandchildren. We live in North Texas and are a faith-filled Christian family that believes in working hard, treating people right, and giving God the glory every step of the way.Thank you for being here and supporting our journey. We can’t wait to share Vice Apparel with you!
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