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PENNY PETCrafted with Purpose. Refined by Experience.Penny Pet is the result of a lifetime in the pet industry.Founder Bob Vella began his journey in pet care as a teenager and went on to build a distinguished career—from sweeping the floor of a fish store to managing and owning pet supply stores, leading record-breaking sales at the nation’s largest distributor, hosting a nationally syndicated pet industry radio show, and contributing to Animal Planet and Home & Garden Television. He later served as National Sales Manager for a major dog treat manufacturer. Bob also owned a Manufacturer Representative Group that specialized in bringing new products to market selling many of them to companies like Bark Box and Chewy.After retiring, Bob returned to his roots with a clear vision: create a better standard in dog treats.Penny Pet was built on that vision.Every product is carefully handcrafted in small batches using only human-grade ingredients. We focus exclusively on single-protein recipes—clean, simple, and thoughtfully made. No preservatives. No unnecessary additives. Nothing that doesn’t belong.This is not mass production.This is intentional craftsmanship.Penny Pet is for those who expect more—because their dogs deserve it.
