Product Details

This is a single issue of the Pepsi-Cola Collectors Club newsletter titled "EXPRESS," Volume 21, Number 4, dated September - October 2004. The headline article "Pepsi Goes Pitch Black" discusses Pepsi's introduction of two seasonal products: Mountain Dew Pitch Black and Pepsi Holiday Spice, highlighting the marketing efforts and nostalgic designs for these flavors. The newsletter includes announcements about Pepsi Celebration events in Las Vegas and Pepsi-Fest 2005, as well as updates on subscription and club activities. Inside, there is a "Pepsi and Pete The Pepsi-Cola Cops" Q&A section and collector information, emphasizing vintage Pepsi-Cola memorabilia and soda fountain items from the 1920s and 1930s. The back cover features a 1950s product advertisement photograph with classic Pepsi-Cola bottles and a retro tray. This collectors newsletter is a valuable piece of Pepsi-Cola ephemera for fans interested in the brand's history, collector community, and seasonal marketing campaigns.